Nike SB: the benchmark for streetwear and skate shoes

Launched in 2002, Nike SB is Nike's division entirely dedicated to skateboarding. Created to meet the needs of riders, the brand develops men's shoes and women's shoes, clothing and accessories that combine innovation, comfort and durability. Over the years, Nike SB has become a benchmark in the skate world thanks to collaborations with professional skaters and its iconic models, valued for both their performance and style.

Nike SB: The Skateboarding Shoe Reference

Nike first entered the skate market in the late 90s. By the early 2000s, skaters began adopting Nike silhouettes for their look and comfort. In 2002, Nike officially launched its dedicated range, Nike Skateboarding, with a clear focus: to design shoes specifically for skateboarding.

Several features set a Nike SB shoe apart from a traditional Nike shoe:

• Zoom Air sole: a cushioning unit placed at the heel or forefoot, absorbing repeated jump impacts and protecting joints
• Grip and traction: the sole rubber is designed to stick to the board's grip tape and provide excellent control throughout every ride
• Targeted reinforcements: the most exposed areas (toe, laces, ollie area) are reinforced to extend the shoe's lifespan
• Collaborations with pro skaters: Stefan Janoski, Eric Koston, Paul Rodriguez and Theotis Beasley have all worked directly with the brand to create models that meet real skateboarding demands

Why Choose a Pair of Nike Skateboarding?

Excellent Board Grip

Grip is one of the key criteria for a good skate shoe. Without proper traction on the board, tricks quickly become unpredictable.

• Rubber sole: a specific compound provides solid contact with the board's grip tape
• Sole pattern: designs (often diamond or herringbone) are made to maximise contact area while clearing dust from the grip
• Control: good grip allows precise foot placement for ollies, flips and manuals

Durability Designed for Skateboarding

Skateboarding wears out shoes quickly. Nike SB integrates several features to extend their lifespan:

• Reinforcements: at the toe (the area that rubs on the grip during flips) and on the sides to withstand repeated abrasion
• Leather: robust and durable, used on many iconic models like the Dunk
• Suede: softer and more breathable than leather, it offers excellent boardfeel. Especially popular on Janoski models
• Reinforced stitching: double or triple stitched in high-stress areas to prevent premature tearing

High-Performance Cushioning

Skating means jumping, landing, and repeating. The cushioning in a skate shoe plays a direct role in protecting your joints over time.

• Zoom Air technology: a pressurised air unit in the midsole absorbs repeated impacts without weighing down or stiffening the shoe
• Midsole foam: complements Zoom Air and provides progressive energy return during push-off phases
• Comfort: some models also feature an internal bootie or padding at the ankle and tongue to absorb lateral shocks

Iconic Nike SB Models

Nike SB Dunk

The Dunk is undoubtedly the most iconic model in the range. Originally designed for basketball in the 80s, it was reimagined for skateboarding by Nike SB in the early 2000s. Its mid-cut silhouette, endless colourways and numerous collector editions have made it one of the most sought-after sneakers on the market. It can be worn both on the board and as a lifestyle shoe, remaining one of the most versatile models in the range.

Nike SB Janoski

Born from the collaboration between Nike and pro skater Stefan Janoski, the Janoski has become a modern skate classic. Minimalist silhouette, low-cut, lightweight suede: it stands out for excellent boardfeel and great flexibility. It has been released in several versions over the years (Janoski Max, Slip-On, Hyperfeel), each offering a slightly different use.

Nike SB Blazer

The Blazer is another model reworked by Nike SB. First appearing in the 70s as a basketball shoe, it was redesigned for skateboarding with an adapted sole and more robust materials. Its high-top silhouette, simple lines and history make it a shoe appreciated both on the board and for everyday wear.

Nike SB Bruin

The most vintage model, the Bruin stands out with its thin rubber sole and retro look. Several versions have been released, including the Bruin Hyperfeel with an internal bootie for better fit, and the Air Max Bruin Vapor which modernises the model with an Air Max sole.

How to Choose Your Nike SB Shoes?

The right choice depends on your practice, preferred materials and desired support.

• By practice: for beginners, a versatile shoe like the Janoski or Dunk Low is ideal. For advanced street skating, choose a model with great boardfeel like the Janoski. For bowl or ramp, mid or high models offer better ankle support for big landings
• By material: leather is more durable long-term; suede offers better boardfeel; canvas is more breathable but wears out faster against grip tape
• By support: low-cut is more flexible and lighter, ideal for street and lifestyle. Mid-cut offers a balance between support and ankle freedom. High-cut protects the ankle better in case of missed landings, recommended for more demanding skating

Nike SB: More Than Just Shoes

Nike SB is not limited to men's sneakers and women's sneakers. The brand offers a complete range of apparel designed for skateboarding and everyday street style:

• Sweatshirts and hoodies: relaxed fits, comfortable fabrics, subtle or bold logos depending on the collection
• T-shirts: mostly heavyweight cotton, with graphics inspired by skate culture and collaborations with artists
• Trousers: carpenter, baggy or loose fits, in denim or ripstop, with knee reinforcements on some models
• Caps and beanies: essential skate accessories, available in many colours and styles
• Socks: often sold in packs, with heights suited for wearing with sneakers
• Backpacks: designed to carry a board, laptop and daily essentials

Caring for Your Nike Skateboarding Shoes

A few simple steps will extend the life of your Nike SB shoes:

• Cleaning: remove the laces, brush the shoe dry to remove dust. For stains, use a damp cloth with mild soap. Avoid the washing machine, which damages glues and reinforcements
• Drying: air dry, away from direct heat sources (radiator, sunlight). Heat deforms materials and accelerates leather cracking
• Leather care: apply polish or a suitable nourishing product every two to three months to keep leather supple and prevent cracks
• Suede care: use a specific suede brush to lift the fibres after each use. A suitable waterproofing spray helps prevent water stains

FAQ

What is the difference between Nike SB and Nike?

Nike develops collections tailored to each sport. While Nike running ranges are designed for running and Nike ACG targets outdoor and hiking enthusiasts, Nike SB is entirely dedicated to skateboarding. Compared to standard Nike models, Nike SB shoes feature specific reinforcements, a sole designed for excellent grip on the board, Zoom Air cushioning and materials selected to withstand the wear and tear of skateboarding.

Do Nike SB shoes fit true to size?

Nike SB shoes generally fit like standard Nike models. However, some silhouettes (especially the Dunk) can run slightly large: if in doubt, refer to the size guide for each model on the product page or contact our experts for personalised advice.

Not sure which Nike SB pair to choose? Our experts are available via chat or phone, Monday to Friday from 9am to 6pm. Free delivery from €199, free returns within 60 days: shop with confidence.